Can you get bad reviews removed?
Only the ones that break Google’s rules — a competitor, a person who was never a customer, or content that violates policy. A genuine unhappy customer stays up, and gets a good reply instead.
Is it against the rules to ask?
No. Asking every customer is explicitly allowed. Offering a discount, a gift card or anything else in exchange is not, and it gets the reviews stripped.
Can I ask customers from another location or state?
Not for a listing they never bought from. A review has to come from someone who hired you at that location, or the profile risks being filtered.
What if we get a bad one?
You reply, publicly and calmly, and you keep collecting. A 4.7 with 200 reviews outperforms a suspicious 5.0 with 12.
What does it cost?
Quoted from the audit as a fixed-price sprint, then a monthly cadence.