Know which channel made the phone ring.
A tracked number per channel, a recording on every call, and one monthly report in plain language. Marketing you cannot measure is marketing you cannot cut.
- A tracked number for each channel
- Recordings and call outcomes
- Missed and after-hours calls counted
- Maps Pack positions checked by neighborhood
- One monthly report, in jobs and calls
You cannot cut what you cannot see
Most local businesses have one number everywhere, so every call looks the same. The ads, the Maps Pack, the yard sign and the referral all land in one bucket, and nothing can be judged.
Give each channel its own number and the picture changes in a month. You find the channel quietly producing nothing, and the one you nearly cancelled that is carrying the business.
The number that matters is not calls. It is booked jobs and what each one cost. That takes the call data and your own job outcomes in the same report.
How we run Call Tracking & Reporting
Four pillars. Skip one and the rest stall.
Tracked numbers
Set up so nothing breaks and NAP stays clean.
- A number per channel: Maps, organic, ads, print
- Dynamic swap on the site so listings stay consistent
- Local numbers, never a toll-free stand-in
- Numbers you own and keep
- Ported cleanly if you already have tracking
What happened on the call
A call is not a lead until someone answers it.
- Recording on every call, with consent handled
- First-time versus repeat callers separated
- Missed, abandoned and after-hours counted
- Outcome tagged: booked, quoted, wrong number
- Spam calls filtered out of the numbers
Rankings and visibility
Position data across the area you actually serve.
- Maps Pack position by neighborhood, not one city average
- Organic positions for the searches that convert
- Review count and velocity versus your top three
- AI answer citations where they appear
- Movement shown month over month
The report
One page, in your language, once a month.
- Booked jobs and cost per job, by source
- Calls, answered and missed
- What moved, what did not, and why
- What we are doing next month
- Sent, then walked through if you want it
What you see each month
One report a month, in plain language, measured in booked jobs rather than impressions.
Start with a sprint. Keep what works.
A fixed-price sprint gets it built and working, with a defined start, end and deliverable. Ongoing management keeps it moving after that — month to month, cancel any time. No long-term contract either way.
Setup sprint
Numbers provisioned, tracking installed, baseline established.
- A number per channel, dynamic swap installed
- Conversion tracking configured
- Baseline positions and volumes recorded
Ongoing tracking & reporting
The numbers only matter if someone reads them every month.
- Numbers, recordings and transcripts
- Calls tagged by outcome
- One monthly report in booked jobs
Frequently asked questions
Will tracking numbers hurt my Local SEO?
Not when it is done properly. Your real number stays in every listing; the tracked number swaps in on the site for visitors from a given channel. Done carelessly it does hurt, which is why it is worth doing carefully.
Do I own the numbers?
Yes. In an account in your name. If we part ways you keep them and the history.
Are recordings legal in Texas?
Texas is a one-party consent state, and the calls are announced. If you operate across state lines we configure the announcement to the strictest rule that applies.
Can you report on jobs, not just calls?
Yes, and that is the point. You tell us which calls became jobs — or we read it from your CRM — and the report is built on booked jobs and cost per job.
What does it cost?
A small monthly per number plus usage, quoted with the sprint it supports.
Let’s get you more jobs.
Start with the free audit. We analyze your market, review your competitors, and show you exactly where the opportunities are.