Call tracking & reporting
Know which channel made the phone ring.
A tracked number per channel, a recording on every call, and one monthly report in plain language. Marketing you cannot measure is marketing you cannot cut.
What’s included
A tracked number for each channel
Recordings and call outcomes
Missed and after-hours calls counted
Maps Pack positions checked by neighborhood
One monthly report, in jobs and calls
You cannot cut what you cannot see
Most local businesses have one number everywhere, so every call looks the same. The ads, the Maps Pack, the yard sign and the referral all land in one bucket, and nothing can be judged.
Give each channel its own number and the picture changes in a month. You find the channel quietly producing nothing, and the one you nearly cancelled that is carrying the business.
The number that matters is not calls. It is booked jobs and what each one cost. That takes the call data and your own job outcomes in the same report.
How we run Call Tracking & Reporting
Four pillars. Skip one and the rest stall.
Pillar 1
Tracked numbers
Set up so nothing breaks and NAP stays clean.
A number per channel: Maps, organic, ads, print
Dynamic swap on the site so listings stay consistent
Local numbers, never a toll-free stand-in
Numbers you own and keep
Ported cleanly if you already have tracking
Pillar 2
What happened on the call
A call is not a lead until someone answers it.
Recording on every call, with consent handled
First-time versus repeat callers separated
Missed, abandoned and after-hours counted
Outcome tagged: booked, quoted, wrong number
Spam calls filtered out of the numbers
Pillar 3
Rankings and visibility
Position data across the area you actually serve.
Maps Pack position by neighborhood, not one city average
Organic positions for the searches that convert
Review count and velocity versus your top three
AI answer citations where they appear
Movement shown month over month
Pillar 4
The report
One page, in your language, once a month.
Booked jobs and cost per job, by source
Calls, answered and missed
What moved, what did not, and why
What we are doing next month
Sent, then walked through if you want it
Full transparency
What you see each month
One report a month, in plain language, measured in booked jobs rather than impressions.
Booked jobs
by source, with cost
Calls
answered, missed, after hours
Maps Pack
position by neighborhood
Spend
what each channel returned
How this is priced
Start with a sprint. Keep what works.
A fixed-price sprint gets it built and working, with a defined start, end and deliverable. Ongoing management keeps it moving after that — month to month, cancel any time. No long-term contract either way.
Sprint · one-time
Setup sprint
Numbers provisioned, tracking installed, baseline established.
A number per channel, dynamic swap installed
Conversion tracking configured
Baseline positions and volumes recorded
Quoted from your audit
Ongoing · monthly
Ongoing tracking & reporting
The numbers only matter if someone reads them every month.
Numbers, recordings and transcripts
Calls tagged by outcome
One monthly report in booked jobs
Quoted from your audit · month to month
Frequently asked questions
Will tracking numbers hurt my Local SEO?
Not when it is done properly. Your real number stays in every listing; the tracked number swaps in on the site for visitors from a given channel. Done carelessly it does hurt, which is why it is worth doing carefully.
Do I own the numbers?
Yes. In an account in your name. If we part ways you keep them and the history.
Are recordings legal in Texas?
Texas is a one-party consent state, and the calls are announced. If you operate across state lines we configure the announcement to the strictest rule that applies.
Can you report on jobs, not just calls?
Yes, and that is the point. You tell us which calls became jobs — or we read it from your CRM — and the report is built on booked jobs and cost per job.
What does it cost?
A small monthly per number plus usage, quoted with the sprint it supports.
Work with us
Let’s get you more jobs.
Start with the free audit. We analyze your market, review your competitors, and show you exactly where the opportunities are.
Services
Local SEO & Maps PackGoogle Business ProfileReviews & ReputationWeb DesignAI Search (GEO)Google Ads & Local Services AdsFacebook & Instagram Ads24/7 AI ReceptionistDatabase Reactivation
Who we serve
Home services
Auto dealers & repair
Medical & dental
Restaurants & bars
Retail & showrooms
Real estate
Professional services
Service area
Based in Cypress, Texas. Working with local businesses anywhere in the U.S. — the audit runs on public data, the walkthrough is a video call.
A division of Forge AI Consulting
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