Google Business Profile
Own the listing that gets the click.
Your profile is what a customer sees before your website — the rating, the photos, the hours, the call button. Managed every week, not set up once and forgotten.
What’s included
Category and attribute optimization
Service areas and hours set for reach
Weekly posts and geo-tagged job photos
Q&A seeded and monitored
Edit monitoring, suspension and reinstatement
Your profile is the storefront. Your website is the back office.
On a phone, the profile is the whole decision. Name, stars, photos, hours, call button — most customers never reach your website at all.
Google picks which profile to show on relevance, distance and prominence. Categories and services drive relevance. Reviews and consistency drive prominence. Both are yours to control.
A profile set up once goes stale. Hours drift, categories go unused, and the competitor posting photos every week quietly takes the top slot. We run it as a channel, not a checkbox.
How we run Google Business Profile
Four pillars. Skip one and the rest stall.
Pillar 1
Categories & services
Relevance is decided here, and most profiles get it wrong on the first field.
Primary category chosen on what actually converts
Secondary categories added without diluting relevance
Every service listed with its own description
Attributes matched to how customers filter
Products added where the category supports them
Pillar 2
Service areas & hours
Reach and accuracy — the two things a wrong setting quietly costs you.
Service areas set to the suburbs you actually serve
Special hours for holidays, storms and shutdowns
Opening date, description and booking links
NAP matched against every other listing you own
Multi-location structure where it applies
Pillar 3
Photos, posts & Q&A
The signals that show Google and a customer that the business is alive.
Geo-tagged job photos from the crew
Weekly posts: offers, updates, jobs finished
Q&A seeded with the questions customers actually ask
An owner reply on every question
Cover, logo and profile imagery kept current
Pillar 4
Monitoring & defence
Profiles get edited, suspended and cloned. Someone has to be watching.
Edit monitoring so competitors can’t change your listing
Suspension watch and reinstatement appeals
Duplicate listing removal
Reporting fake competitors inside your radius
Insights reviewed and reported monthly
Full transparency
What you see each month
One report a month, in plain language, measured in booked jobs rather than impressions.
Profile views
and the searches that found you
Calls
straight from the profile
Direction requests
by neighborhood
Posts & photos
what got engagement
How this is priced
Start with a sprint. Keep what works.
A fixed-price sprint gets it built and working, with a defined start, end and deliverable. Ongoing management keeps it moving after that — month to month, cancel any time. No long-term contract either way.
Sprint · one-time
Cleanup sprint
The one-time repair: categories, duplicates, NAP, everything the audit flagged.
Categories, services and attributes rebuilt
Duplicates removed, NAP corrected everywhere
Suspensions resolved and reinstated
Quoted from your audit
Ongoing · monthly
Ongoing profile management
A profile left alone goes stale in weeks, and competitors post every week.
Weekly posts and job photos
Q&A monitored and answered
Edit and suspension monitoring
Quoted from your audit · month to month
Frequently asked questions
Do I need a physical address?
No. A service-area business hides the address and lists the suburbs it serves instead. What matters is that the address you verify with is real and matches your other listings.
Can you fix a suspended profile?
Usually. Suspension is almost always an address problem, a category problem, or too many edits at once. We find the cause, fix it, then file the appeal with evidence attached.
Who owns the profile?
You do. We work as a manager on your account, never as the owner. Leave and you keep everything, including the reviews.
How often do you post?
Weekly, plus job photos whenever your crew sends them in. Posts expire, so cadence matters more than polish.
What does it cost?
Quoted from the audit as a fixed-price sprint, scoped to the state your profile is in. You see the exact number on the walkthrough call.
Work with us
Let’s get you more jobs.
Start with the free audit. We analyze your market, review your competitors, and show you exactly where the opportunities are.
Services
Local SEO & Maps PackGoogle Business ProfileReviews & ReputationWeb DesignAI Search (GEO)Google Ads & Local Services AdsFacebook & Instagram Ads24/7 AI ReceptionistDatabase Reactivation
Who we serve
Home services
Auto dealers & repair
Medical & dental
Restaurants & bars
Retail & showrooms
Real estate
Professional services
Service area
Based in Cypress, Texas. Working with local businesses anywhere in the U.S. — the audit runs on public data, the walkthrough is a video call.
A division of Forge AI Consulting
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