Google Ads & Local Services Ads
Buy the top of the page while you earn it.
Local SEO compounds but takes months. Ads put you above the map tomorrow. Run together, one funds the wait for the other — and every call is tracked to the job it booked.
What’s included
Local Services Ads and the Google Guaranteed badge
Search campaigns on high-intent local terms
Negative keywords maintained weekly
Every call tracked and outcome-tagged
Reported in booked jobs and cost per job
Two different products, and you probably want both
Local Services Ads sit above everything, carry the Google Guaranteed badge, and charge per lead rather than per click. You get verified, you get the badge, and disputed leads can be credited back.
Search ads sit below LSAs and above the map, charge per click, and give you far more control — exact wording, exact suburbs, exact hours. That control is where budgets are won and lost.
Neither is a set-and-forget channel. The money leaks through irrelevant search terms, ads running when nobody answers, and calls nobody tagged. Weekly maintenance is most of the job.
How we run Google Ads & Local Services Ads
Four pillars. Skip one and the rest stall.
Pillar 1
Local Services Ads
Above the map, per lead, with the badge.
Licence and insurance verification handled
Google Guaranteed badge secured
Job types and service areas set precisely
Disputed leads reviewed and credited back
Reviews fed in, because LSA ranking leans on them
Pillar 2
Search campaigns
Control, and the discipline to use it.
Tight ad groups on high-intent local terms
Negative keywords reviewed every week
Suburb and radius targeting that matches your crew
Ads paused when nobody can answer the phone
Call and location extensions configured
Pillar 3
Landing and answering
The click is only half of what you paid for.
Ads pointed at the matching service page, never the home page
One number, one price, matching the ad
Call buttons tested on a real phone
After-hours calls caught by the receptionist
Forms routed to a human who replies
Pillar 4
The money
Judged on jobs, not clicks.
Conversion tracking on calls and forms
Outcome tagged: booked, quoted, junk
Cost per booked job, not cost per lead
Wasted spend identified and cut monthly
Budget moved to whichever channel is winning
Full transparency
What you see each month
One report a month, in plain language, measured in booked jobs rather than impressions.
Booked jobs
from ads, with cost
Cost per job
LSA versus search
Wasted spend
found and cut
Lead quality
tagged by outcome
How this is priced
Start with a sprint. Keep what works.
A fixed-price sprint gets it built and working, with a defined start, end and deliverable. Ongoing management keeps it moving after that — month to month, cancel any time. No long-term contract either way.
Sprint · one-time
Launch sprint
Verification, account build, tracking, and the first campaigns live.
LSA verification and Google Guaranteed badge
Campaigns, ad groups and tracking built
Landing pages matched to the ads
Quoted from your audit
Ongoing · monthly
Ongoing ads management
Unmanaged ad accounts leak money weekly. This is not optional.
Negative keywords and search terms reviewed weekly
Budget shifted to what books jobs
Disputed LSA leads credited back
Quoted from your audit · month to month
Frequently asked questions
LSAs or search ads first?
Usually LSAs, if your trade is eligible. Per-lead pricing and the badge make them the cheaper start. Search ads come in for the terms LSAs do not cover.
How much budget do I need?
Enough to buy a meaningful number of leads in your market, which varies enormously by trade and city. The audit sizes it against real local costs rather than guessing.
Who owns the ad account?
You do. In your name, with your billing. Leave and you keep the account and its history.
Do you charge a percentage of spend?
No. Fixed-price sprints, so we are not rewarded for spending more of your money.
What does it cost?
Management quoted from the audit as a fixed-price sprint, separate from the ad spend itself.
Work with us
Let’s get you more jobs.
Start with the free audit. We analyze your market, review your competitors, and show you exactly where the opportunities are.
Services
Local SEO & Maps PackGoogle Business ProfileReviews & ReputationWeb DesignAI Search (GEO)Google Ads & Local Services AdsFacebook & Instagram Ads24/7 AI ReceptionistDatabase Reactivation
Who we serve
Home services
Auto dealers & repair
Medical & dental
Restaurants & bars
Retail & showrooms
Real estate
Professional services
Service area
Based in Cypress, Texas. Working with local businesses anywhere in the U.S. — the audit runs on public data, the walkthrough is a video call.
A division of Forge AI Consulting
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