Buy the top of the page while you earn it.
Local SEO compounds but takes months. Ads put you above the map tomorrow. Run together, one funds the wait for the other — and every call is tracked to the job it booked.
- Local Services Ads and the Google Guaranteed badge
- Search campaigns on high-intent local terms
- Negative keywords maintained weekly
- Every call tracked and outcome-tagged
- Reported in booked jobs and cost per job
Two different products, and you probably want both
Local Services Ads sit above everything, carry the Google Guaranteed badge, and charge per lead rather than per click. You get verified, you get the badge, and disputed leads can be credited back.
Search ads sit below LSAs and above the map, charge per click, and give you far more control — exact wording, exact suburbs, exact hours. That control is where budgets are won and lost.
Neither is a set-and-forget channel. The money leaks through irrelevant search terms, ads running when nobody answers, and calls nobody tagged. Weekly maintenance is most of the job.
How we run Google Ads & Local Services Ads
Four pillars. Skip one and the rest stall.
Local Services Ads
Above the map, per lead, with the badge.
- License and insurance verification handled
- Google Guaranteed badge secured
- Job types and service areas set precisely
- Disputed leads reviewed and credited back
- Reviews fed in, because LSA ranking leans on them
Search campaigns
Control, and the discipline to use it.
- Tight ad groups on high-intent local terms
- Negative keywords reviewed every week
- Suburb and radius targeting that matches your crew
- Ads paused when nobody can answer the phone
- Call and location extensions configured
Landing and answering
The click is only half of what you paid for.
- Ads pointed at the matching service page, never the home page
- One number, one price, matching the ad
- Call buttons tested on a real phone
- After-hours calls caught by the receptionist
- Forms routed to a human who replies
The money
Judged on jobs, not clicks.
- Conversion tracking on calls and forms
- Outcome tagged: booked, quoted, junk
- Cost per booked job, not cost per lead
- Wasted spend identified and cut monthly
- Budget moved to whichever channel is winning
What you see each month
One report a month, in plain language, measured in booked jobs rather than impressions.
Start with a sprint. Keep what works.
A fixed-price sprint gets it built and working, with a defined start, end and deliverable. Ongoing management keeps it moving after that — month to month, cancel any time. No long-term contract either way.
Launch sprint
Verification, account build, tracking, and the first campaigns live.
- LSA verification and Google Guaranteed badge
- Campaigns, ad groups and tracking built
- Landing pages matched to the ads
Ongoing ads management
Unmanaged ad accounts leak money weekly. This is not optional.
- Negative keywords and search terms reviewed weekly
- Budget shifted to what books jobs
- Disputed LSA leads credited back
Frequently asked questions
LSAs or search ads first?
Usually LSAs, if your trade is eligible. Per-lead pricing and the badge make them the cheaper start. Search ads come in for the terms LSAs do not cover.
How much budget do I need?
Enough to buy a meaningful number of leads in your market, which varies enormously by trade and city. The audit sizes it against real local costs rather than guessing.
Who owns the ad account?
You do. In your name, with your billing. Leave and you keep the account and its history.
Do you charge a percentage of spend?
No. Fixed-price sprints, so we are not rewarded for spending more of your money.
What does it cost?
Management quoted from the audit as a fixed-price sprint, separate from the ad spend itself.
Let’s get you more jobs.
Start with the free audit. We analyze your market, review your competitors, and show you exactly where the opportunities are.